SpongeBob SquarePants (often referred to simply as SpongeBob) is an American animated television series created by marine science educator and animator Stephen Hillenburg that premiered on Nickelodeon as a sneak peek after the 1999 Kids' Choice Awards on May 1, 1999, and officially premiered on July 17, 1999. It chronicles the adventures of the title character and his aquatic friends in the underwater city of Bikini Bottom.